The visibility of a selected domain. Calculated based on XOVI's database, the Online Value Index allows you to assess the presence of the domain within the search engine. The OVI is calculated mathematically from the number of rankings, the click rate, the positioning of single keywords and their search volume. All in relation to the top 100 rankings of the selected domain.

Number of keywords which list the selected domain among the top 100 results. Keywords refer to words or groups of words with which URLs stored in a search engine's index can be accessed.

The value calculated here represents the amount required by Google AdWords to sustain a similar visitor flow were the selected domain not listed in the top 10.

Displays the number of backlinks which link to the selected domain.

Displays the number of different domains which contain links to the selected domain.

Number of different class C networks. Popularity is a positive indicator in search engines. It represents high valued linking potential.

Displays the number of different IP addresses which contain links to the selected domain.

The static OVI, a value developed exclusively by us here at XOVI, can be understood as a mathematical expression of the visibility of your domain in search engines.

Links: Displays the number of backlinks which link to the selected domain.

Linking Domains: Displays the number of different domains which contain links to the selected domain.

Rankings: All detectable URLs in the selected domain listed among the top 100 search results in a search engine. Important: The same URL may be listed several times so that a site in the domain can be reached via numerous keywords and therefore be listed as a search result for various queries.

Alexa: Figure indicating the range of a website, calculated by Alexa.com

Online since: Registration of domain.

IP address of domain

Country: Domain was registered here.

Keywords - search terms for the search engine spider (Crawler) - are inserted as often as possible in meta-tags, titles, page content and links. These key terms can be composed either of single words or of keyword phrases (or combinations). They are used by search engine users to generate hits on their searches.

Search Engine Advertising - Purchased advertising which generally appears above or next to search results or on the search engine's partner websites. SEA can take the form of pure text advertisements or banner advertising. Advertising costs are only applicable when the advert is actually clicked.

Shows the backlink count per country.

Link text or anchor text refers to the actual readable text in a hyper-link document, i.e., the text itself which links to the target address in question. Anchor texts are a key ranking factor in Google and, especially since the Penguin update, represent a vital aspect of search engine optimization.

Displays the number of different domains which contain links to the selected domain.

Linking, both external and internal, is one of the most important instruments with which to optimize your presence in search engines. However this is not just limited to entire domains, but can also be targeted individual pages and specific keyword sets and landing pages.

This table shows the URLs which receive the most links. Use this information to bolster your own strategy by making sure that all your most important landing pages contain links, or use it to analyse the focus areas of your competitors.

The Onpage section contains information on all site content, including text, headings, internal link structure and images as well as JavaScript and CSS files.

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A tag is a label for a set of data. Dependent on the context of use and the markup language, a tag serves to highlight, classify or structure textual elements. Also known as an HTML-tag, it signifies a specific domain with an HTML document, which can then be displayed in various different ways for various purposes. H1, H2 and H3 tags should guide the reader through the site, with concise text informing them quickly and efficiently of site content. The H1 tag is the most important, top level heading. The clue is in the name - an H1 tag should only be used once.

Set for each image an alt-attribute. So searchengines are able to assign the pictures. This is another brick to a optimized seo-concept.

The title is ideally structured as a sentence, like a heading. The main keyword, or product, should be used as close to the start of the title as possible. Use at least the 65 characters to be displayed on SERPs. The title may contain up to 90 characters.

Formulate the meta-tag description in such a way so as to accurately convey site content. The description should contain upto 180 signs and 1-2 sentences.